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ISSUE #1 - FEB. 2010

IN THIS ISSUE

Our Crystal Ball for 2010
Focus Group Videos
Healthcare
Corporate America
Climate Change
Obama Report Card

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LET'S BE FRANK...

Each month we will cut through the fluff
and give you unparalleled accessto what we are learning from dozens of
focus groups and tens of thousands of interviews with Americans just like
you. We want to be your first stop for information about where
America stands and what America wants to hear. Never before has
anyone had the access and insight into the hearts and minds of the American
people and the issues we all grapple with every day.
Until now.
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KEEP UP WITH US
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Dr. Frank Luntz [http://r20.rs6.net/tn.jsp?et=1103001768101&s=45887&e=001PZ5h15FBcMyaxY9NTZcPw02hyS3TRKpIEVs1bh2ksyEO7nXwDwDdXXBxVocBwJzm5RPDLmBU5lWxldpfh4VLMBrHSIWufCK8hNtddXJE3o-kdl40e4m_8Qzn80So4Dc6ETfXA-9pAEdw6g4YV143MoecBNT56Gi0n9BRg-ATYTtkxHhhDlNs1qFJjDyhfQe5BPrt7w1viJ2Rbx7ElypWTxadsN8LpqSXrtgT_fTAvYfJH5-0g-079TyrpLS6-5Fl-SFXUSfONtgaTqdR1fVql5IZ05TgdMkykI-6r_h-xSIUivISBWxEFriLqAOoylwtvI56gRcwhOV-3-K5BHLHjzF0iKoLX6kD0tphYW3m7p162IRnVEG798Nhycfl-a2pi2IXHBv8GiSjs2PFthrZNeaUNavLuMt6RBtwOSslB_gNcwlFfcFbGlfINvd7CV9DFooOtDDB4bVWHYxtpzU4R5NPPfxyiQbtLeUGkdAV89G6WEyyhDxO5yLoj9XDmUiDGmcK3FaB7IcZ58_VUIiVbTchfY6ek22DBk3SbzwP9Df8mYOrjEXdpu4e8lk2P4qeaPz6e1pUmJccLteYjNYIH89DR2blNcPupPUr866Z32atA885lo-qcWgDdOJgKiEsWs63Xucp6qBZK3G_lbg4yfoJJKGzEvcFowKpuXXf1BheFih8eFw3HT8-YgBvJOBdptTd0duEfLpQxZXrD28ElG3XlHRyJU7f]
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GET THE 1st BOOK
Dr. Frank Luntz [http://r20.rs6.net/tn.jsp?et=1103001768101&s=45887&e=001PZ5h15FBcMyFzUChKb1bjX4JqLHh_d0AkCS72CQymrEt_x9c8ALeD8_mJIR1AkgJAxth0shl58AqfhbPwDZwZtABZL8LL1d76LJ1oxif16xU7zaJ5nNpM68IIVyEPTUD-jO9CJ-67z4g3Oz3Jpzxc03mv6noOvf3QLzRktui5FPpi7_Tzw6NUqtNc0H1vzvk]
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LEARN MORE ABOUT
THE WORD DOCTORS

Intro Video [http://r20.rs6.net/tn.jsp?et=1103001768101&s=45887&e=001PZ5h15FBcMytpi5m4CyYzoSSwHedWbevNIAknQYHZ-mWKfqdPlT3gqlTkKnIUwWMt-yW90H3q7gGSSEQvXYF5-XhKNs2hkl5-Q1xEKmJjuzExwO6a4AN3Y6V48ddRtus]
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HIRE FRANK TO SPEAK AT YOUR NEXT EVENT

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Greetings!
You wanted to be heard and here it is! Exclusive and concise insights straight
from our focus groups across America led by Frank Luntz and The Word Doctors.
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THE WORD DOCTORS CRYSTAL BALL 2010

We begin the 2010 election season just as 2008
ended: a deeply divided country suffering from a loss of hope and a loss of
confidence in the leaders and institutions that govern us. That was until
an off-year election in Massachusetts shocked the nation and rocked Washington.
But the greatest gap in hope and confidence is not between
Republicans and Democrats. It resides between the American people and their
elected leaders.
As people at the top get bailouts and people at the bottom get handouts, most folks
in the middle are left wondering when will they remember me? As the economy continues
to languish in strangulation and public debt piles higher than three generations
of Americans could ever surmount, Americans are questioning...were the trillions
of dollars we borrowed and spent really worth it? The answer, according to virtually
every poll on the topic, is decidedly NO. (Read more) [http://r20.rs6.net/tn.jsp?et=1103001768101&s=45887&e=001PZ5h15FBcMycjkKWT5gcLdCtlWHJv9YJq2kTaSNk_-APFJf-0zquYml-m-m_daSFdNaEaDQWXqpy4WmrIevZgldJoz0ZKJ7QDKzbClmv86yIYOs3uFr7-PAENo1XbhAhbVQBVH4WOBYsKYMMaOtVRbDOqZfnjsVV]
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FOCUS GROUP VIDEOS & MORE

NFL [http://r20.rs6.net/tn.jsp?et=1103001768101&s=45887&e=001PZ5h15FBcMxt-_sVDsxEOPzEe6ZyBFcLi546IO5YR6xoV_nJWu8Pvb2oIGNngTusNEVbVrYnJSP8tmB65jYNma_48-UcE3whmlx7tPUKA8v4Xlvni_nMWpr8OXKtuiup7m6FqvT7AMh9pxwEBk1sOKInrf6LQ7GiZkCrHW8fk7QUWzY3MCyE0Q==]
SOTU [http://r20.rs6.net/tn.jsp?et=1103001768101&s=45887&e=001PZ5h15FBcMw0wnIhBjo0U5FPwPvB35midl4GAjjn44uLs9aYesP5XhcAgApt-fUdbY-_GbHatu3yHYFZKX--dm4WAqIqmt8MVnefkxvYy9aZz8MQtNkFHjoVZOkDlReRJgPU53nT2EZrVYiOj7DR_5yl9VykH300SYVdn6IQcTOe2k5VqeAFcw==]
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PUTTING THE HEALTH BACK INTO HEALTHCARE

The debate over the future of American healthcare dominated
the national agenda for the better part of 2009 and, still unresolved, promises
to set the tone of the critical election year of 2010.
The problem, at its core, is credibility. Most Americans - and
critically, a majority of self-identified Independents - simply do not believe
the President or Congress when they claim that a trillion dollar bill will
magically lower costs. In fact, a sizeable 61% of Americans believe it's more
likely that "we will discover life in outer space within the next 50
years" than healthcare reform won't add to the deficit - and another 25%
believe neither will happen. ( [http://r20.rs6.net/tn.jsp?et=1103001768101&s=45887&e=001PZ5h15FBcMy3cdiC7qSeq5newaHiQvEqaGwKTYCehG8890y2XtBDFGMG3oWuRBE4o94G1peSzVOQ79SFBkpm3f_J5JECeqyD1y7OA38w_8D2UyYwFWzmC7htiA5CKzlQLfXu1w3AfmAtDYcHKEJpy2y1fMbrVWgp]Read
more o [http://r20.rs6.net/tn.jsp?et=1103001768101&s=45887&e=001PZ5h15FBcMyZyHMilc9WqxkxZz6LRRyuag5CkFLbrQLsPywlBAQzRS_GoPB-vRoBeDBM3LtEO_iXY1zPvEP4xiwkBDgGL7tJPLj3GwBPjLNwDtXcL0iAAbzCENZdBzUlwIO2_An-trKF7GgRdq2T9HuOixQDwuSB]n
[http://r20.rs6.net/tn.jsp?et=1103001768101&s=45887&e=001PZ5h15FBcMyZyHMilc9WqxkxZz6LRRyuag5CkFLbrQLsPywlBAQzRS_GoPB-vRoBeDBM3LtEO_iXY1zPvEP4xiwkBDgGL7tJPLj3GwBPjLNwDtXcL0iAAbzCENZdBzUlwIO2_An-trKF7GgRdq2T9HuOixQDwuSB]
healthcare [http://r20.rs6.net/tn.jsp?et=1103001768101&s=45887&e=001PZ5h15FBcMyZyHMilc9WqxkxZz6LRRyuag5CkFLbrQLsPywlBAQzRS_GoPB-vRoBeDBM3LtEO_iXY1zPvEP4xiwkBDgGL7tJPLj3GwBPjLNwDtXcL0iAAbzCENZdBzUlwIO2_An-trKF7GgRdq2T9HuOixQDwuSB])
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TEACHING CORPORATE AMERICA TO SPEAK AMERICAN - AGAIN

In a major national poll we conducted late last
year, an astonishing 1% of Americans indicated they had "a great deal of
confidence" in Corporate America - the same paltry percentage that felt
"a great deal of trust and confidence" in Fortune 500 CEOs. The
social contract between employer and employee isn't just shattered. It's
dead.
For Corporate America, the message is clear:
more and better communication with employees has become critical to their
future viability. (Read more on corporate America) [http://r20.rs6.net/tn.jsp?et=1103001768101&s=45887&e=001PZ5h15FBcMxOgv6o-dQxkZEuKMJbiyJsAOLLEMH-ZALw1LquHSYIURmp7qHJG_HS50ArTs_WrJLU0anufJk3uWTL0O3km3BdiVOiRyUxD5DaOYuQExTJlYGb4kFeMD4y5G2iSqbgy4auF_Rsw6bHK_ZUwroCF9ZH]
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TAKING THE CLIMATE OUT OF CLIMATE CHANGE

Americans want and expect Washington to take action this
year to make America more energy independent and energy self-sufficient. In fact,
when it comes to energy and the environment, the Number One priority
is to reduce the dependence on Middle Eastern oil and increase energy
production right here at home. And while we're at it, we want our
domestic energy to be cleaner and healthier by focusing on renewable sources --
including nuclear, solar and wind.
Yet when it comes to "climate change," the thing Americans
care about least is ... climate change. This is true despite our finding that a
majority of Americans believe the quality of the world's air, water, and
general environment has worsened over the last decade. We also discovered that
a majority of Americans believe climate change is either definitely (33%) or
probably (21%) occurring, and that it is either definitely (41%) or probably
(22%) caused in some way by humans. (Read more on climate change) [http://r20.rs6.net/tn.jsp?et=1103001768101&s=45887&e=001PZ5h15FBcMxzgKen24LBLUi2HuCaHAsyFirF5TQKj9uzzV_J76uPTuQjvjoBjtvltyviELPQLVhdLUEKUfP-XdUjQ_BlIWTnTpErLLu2lS3X4orPTgQ55MidY3_w_ATEbe8a3XZ55vVVd0pd8SnpvqtW7_CoNCuy]
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

THE OBAMA REPORT CARD

It's been exactly one year since Barack Obama
was sworn in as the 44th President of the United States. Riding into the White
House on a wave of public frustration with the previous administration, he
began his first week in the Oval Office with an unprecedented 68% approval
rating - scoring well among almost every demographic and geographic group in
America.
However, after a series of missteps and an
aggressive agenda that is nevertheless opposed by an increasing number of
Americans, he enters his second year with the distinction of holding the second
lowest job approval of any president since 1952. Only Ronald Reagan, suffering through
an economic recession, had worse approval scores one year into his presidency. (Read
more on Obama's 1st year) [http://r20.rs6.net/tn.jsp?et=1103001768101&s=45887&e=001PZ5h15FBcMxJC-54qSEofL7Gq39mxQZQX8GqjIhdTuHmDu4PKT46_7O_XAe6W5JPfU4S4rRWWlM-ESj3kyaPOF7tCnZp7UH1M7_uH4Z6caLV_ewOY5e4yoIhpAHagNCo2qtL3TEhJWEVglmEmPdPEQzTy6W3Oclk]
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, we
know you're busy, and that's why you won't hear from us often. But
whether it's to provide timely, exclusive information or offer you the chance
to take a survey or participate in a focus group, we appreciate your interest
in what we do. If you have any suggestions, ideas and comments on
how we can make this experience better for you, let us know.

And remember, it's not what you say, it's what people hear.
Sincerely,

Dr. Frank Luntz & The Word DoctorsTeam
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Contributing writers: Lowell Baker, Liz Bieler, Shepherd Pittman | Layout Editor:
Matt George | Online Editor: Steve Shoyer
Editor: Joe Richards
Editor-in-Chief: Dr. Frank Luntz

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