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**
WHAT'S HOT
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Titans of the tee. Check out the drivers used by the best on the PGA Tour in strokes gained (https://golfweek.com/2019/03/12/drivers-used-by-the-top-10-strokes-gained-off-the-tee/) off the tee, those players who pick up several strokes against the field each week with their combinations of power and accuracy.
Midas touch. Ping has a vault full of golden putters, all replicas of clubs used by winners on major tours around the world, and long-driving PGA Tour rookie Cameron Champ was added to the list of those winners (https://golfweek.com/2019/03/06/ping-presents-cameron-champ-with-gold-plated-putter-at-bay-hill/) last week.
Easily customizable. Using a new manufacturing technique, adjustable features and a unique face design, TaylorMade aims for the new M5 driver to deliver more yards and make it easier to customize (https://golfweek.com/2019/01/03/taylormade-m5-driver/) . And in a new approach, each head will be pushed to the limit of ball-speed regulations.

Fast and stable. Titleist’s new TS2 and TS3 drivers were built with speed (https://golfweek.com/2018/09/06/titleist-ts2-ts3-drivers/) in mind, with better aerodynamics and thinner titanium crowns that allowed designers to move weight to areas that promise greater performance.

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**
WINNER'S BAG
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Victory right out of the gate. Francesco Molinari signed an endorsement deal with Callaway and became a member of the company’s tour staff last week. In his first event with his new gear, the 2018 British Open champion made a hole-in-one on the 203-yard, par-3 seventh hole at Bay Hill in the Arnold Palmer Invitational using his new Apex Pro 4-iron. He then shot a Sunday 64 to win by two shots over Matthew Fitzpatrick. Here is all the gear Molinari used:
* DRIVER: Callaway Epic Flash Sub Zero (https://golfweek.com/2019/01/04/callaway-epic-flash-drivers/) (9 degrees), with Mitsubishi Tensei CK Blue 70 TX shaft
* FAIRWAY WOOD: Callaway Epic Flash Sub Zero (https://golfweek.com/2019/01/04/callaway-epic-flash-fairway-woods/) (15 degrees), with Mitsubishi Tensei CK Blue 80 TX shaft
* HYBRID: Callaway Apex (https://golfweek.com/2019/01/04/callaway-apex-19-hybrid/) (20 degrees), with Mitsubishi Tensei CK Blue 90 TX Hybrid shaft
* IRONS: Callaway Apex Pro 2019 (https://golfweek.com/2019/01/04/callaway-apex-apex-pro-2019-irons/) (4), Apex MB (5-PW), with True Temper Dynamic Gold Tour Issue X100 shafts
* WEDGES: Callaway Mack Daddy 4 (https://golfweek.com/2018/01/09/callaway-mack-daddy-4-wedges/) (50, 56, 60 degrees), with True Temper Dynamic Gold Tour Issue X100 shafts
* PUTTER: Odyssey Toulon Madison Stroke Lab (https://golfweek.com/2019/01/04/odyssey-stroke-lab-putters/)
* BALL: Callaway Chrome Soft X (https://golfweek.com/2018/01/23/callaway-chrome-soft-chrome-soft-x-balls/)
* GRIPS: Lamkin TS1


** LOOKING GOOD
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Stable and light. The new Adidas Forgefiber BOA shoes were designed to provide lateral stability and comfort without extra bulk or weight (https://golfweek.com/2019/02/25/adidas-forgefiber-boa-golf-shoes/) . The spikeless sole features a series of X-shaped traction elements that provide grip in several directions simultaneously.


** SEEN & HEARD
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Cabrera Bello swaps fairway woods. Rafa Cabrera Bello tied for third at Bay Hill after switching out both of his Titleist fairway woods. Cabrera Bello had used 15- and 18-degree Titleist 915F fairways. After changing to new Titleist TS3 fairway woods with the same lofts and shafts, the Spaniard said he hits the ball 5 to 8 yards farther.


** FITNESS
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Old-school strength. There are several tried-and-true pieces of gear that can help any golfer. Strength and conditioning specialist Trevor Anderson (https://golfweek.com/2018/12/29/golf-fitness-tried-and-true-training-aids-stand-test-of-time/) shares several key exercises using punching bags, kettlebells and heavy rope that could boost your athleticism and help you prepare for the new golf season.

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